Cartoons and fatty foods
LA Times
Studio insiders say the deals are now almost as much about psychology as promotion. When an animated film is released, if kids don't see the movie's promotions in TV ads or at their favorite fast-food stop, they subconsciously suspect that it's not a big pop cultural event.
Studio insiders say the deals are now almost as much about psychology as promotion. When an animated film is released, if kids don't see the movie's promotions in TV ads or at their favorite fast-food stop, they subconsciously suspect that it's not a big pop cultural event.
posted by Rick and Gary at 5:45 PM
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