Jesus = $$$

From SF Cronicle

After 30 years of onscreen carnage, resulting in a triple-digit body count, Sylvester Stallone is promoting his new "Rocky Balboa" by talking up his rediscovery of Christianity. In conference calls with religious leaders over the past few weeks -- and with the help of a marketing expert who promoted Mel Gibson's "The Passion of the Christ" -- Stallone said he thinks Hollywood should make more movies the whole family can see.

Like, say, "Rocky Balboa," which opens today -- 21 years after Stallone's character killed 57 people in "Rambo: First Blood, Part II."

"We need the God-fearing script, the script that really deals with compassion and deals with the word of Jesus and God, and believe me, people will rally behind it because we need it."