Saturday, March 03, 2007

DAVID BROOKS on Bill Richardson

He’s a successful two-term governor who was re-elected with 69 percent of the vote in New Mexico, a red state. Moreover, he’s a governor with foreign policy experience. He was U.N. ambassador. He worked in the State Department. He’s made a second career of negotiating on special assignments with dictators like Saddam, Castro and Kim Jong Il. He negotiated a truce in Sudan.

Most of all, he’s not a senator. Since 1961, 40 senators have run for president and their record is 0-40. A senator may win this year, but you’d be foolish to assume it.

When it comes to policy positions, he’s perfectly positioned — not by accident — to carry liberals and independents. As governor, he’s covered the normal Democratic bases: he raised teacher pay, he expanded children’s health insurance, he began programs to stall global warming, he built a light rail line.

But he also cut New Mexico’s top income tax rate from 8.2 percent to 4.9 percent. He handed out tax credits to stimulate economic growth. (He’s the only Democrat completely invulnerable on the tax cut issue.) He supports free trade, with reservations. And he not only balanced the budget — he also ran a surplus.

On cultural issues, Richardson has the distinct advantage of not setting off any culture war vibes. He was in college in the late 1960s, but he was listening to the Beach Boys, not Janis Joplin. He was playing baseball in the Cape Cod League, not going to Woodstock. He idolized Humphrey, not McCarthy.

Richardson is actually something of a throwback pol — a Daley or La Guardia who doesn’t treat politics as a moral crusade. That might appeal this year.

On the nuts and bolts of the campaign, he has some advantages as well. He won’t have the $150 million war chests that Clinton and Obama will have. On the other hand, he won’t have the gigantic apparatuses that fund-raising on that scale requires. While those campaigns may be bloated, overmanaged and remote, Richardson has the potential to be small and nimble.

Furthermore, he could generate waves of free media the way John McCain did in 2000. He’s a reporters’ favorite — candid, accessible and fun to be around. “I’m a real person, not canned. I don’t have a whole bunch of advisers. I’m a little overweight, though I’m trying to dress better,” he told me last week. So far, rumors of personal peccadilloes are unfounded.

Finally, there is the matter of his personal style. This is his biggest drawback. He’s baggy-faced, sloppy (we like our leaders well groomed), shamelessly ambitious and inelegant. On the other hand, once a century or so the Democratic Party actually nominates somebody the average person would like to have a beer with. Bill Richardson is that kind of guy.

He is garrulous, amusing, touchy-feely (to a fault), a little rough-edged and comfortably mass-market. He’s Budweiser, not microbrew. It doesn’t hurt that he’s Hispanic and Western.