Sunday, November 04, 2007

Running on Fumes: Books: The New Yorker

Running on Fumes: Books: The New Yorker: "In keeping with their book’s generally upbeat mood, the two manage to tell the story of the Partnership for a New Generation of Vehicles as a kind of automotive comedy. Japanese automakers, excluded from the project, mistakenly took Detroit at its word. They assumed that the Big Three actually intended to develop super-efficient vehicles, and, to protect themselves, they stepped up their own research efforts. Within a few years, Honda had introduced the Insight, and Toyota had introduced the Prius; both got nearly fifty miles to the gallon."