Wednesday, November 22, 2006

The timeless Seinfeld

I was puzzled over why Jerry Seinfeld would issue a statement about the racial tirade of Michael Richards, a.k.a. Kramer, followed by a joint appearance on David Letterman. Now I understand. Seinfeld is not an old TV show, it's a franchise, likely to make most of its money in the future, through cable re-runs and DVD sales (and HD-DVD's, 3D-DVD's, brain-implant DVD's, etc.)

As the LA Times noted, "The whole point of "Seinfeld" is that it's a timeless show about self-involvement and uncomfortable confrontation, unlike, say, fellow classics "MASH" or "All in the Family," which are timepieces, connected to sociopolitical eras of American history."

If Micheal Richards hurts the image of Kramer, he hurts the franchise, costing 10's or 100's of millions in future profits.

UPDATE: Now, the black hecklers whom Richards insulted are looking for a financial settlement. And that makes perfect sense. It's worth a lot to the franchise to make this thing go away.