Saturday, December 23, 2006

Why retailers love Christmas

From WSJ: In theory, smoother sales throughout the year would be better for retailers, enabling them to avoid the extra costs of planning and stocking up for the holidays. But most tend not to see it that way. "Christmas is the lifeblood of the retail business," says Elliot Braha, who has been selling collectibles such as Swarovski crystal for 30 years as owner of Edwardo Galleries of New York. "It's a time of year when people don't have a choice. They have to spend."
A motivated buyer generally means a higher price and bigger profit for the seller.