Studio upheaval

From The New Yorker

The steady rain of contempt that I heard Hollywood executives direct at the theatres has been amplified, a dozen times over, by friends and strangers alike. The concession stands were wrathfully noted, with their “small” Cokes in which you could drown a rabbit, their candy bars the size of cow patties; add to that the pre-movie purgatory padded out to thirty minutes with ads, coming attractions, public-service announcements, theatre-chain logos, enticements for kitty-kat clubs and Ukrainian bakeries—anything to delay the movie and send you back to the concession stand, where the theatres make forty per cent of their profits. If you go to a thriller, you may sit through coming attractions for five or six action movies, with bodies bursting out of windows and flaming cars flipping through the air—a long stretch of convulsive imagery from what seems like a single terrible movie that you’ve seen before. At poorly run multiplexes, projector bulbs go dim, the prints develop scratches or turn yellow, the soles of your shoes stick to the floor, people jabber on cell phones, and rumbles and blasts bleed through the walls. . .As these theatres age, the gold leaf doesn’t slowly peel off fluted columns. They rot, like disused industrial spaces.